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How to use SMART goals to drive your business

Do you want to avoid stagnation in your business? Would you like to give a more defined approach to the goals you set for yourself within your company? Then you must apply the SMART objectives. Find out how great entrepreneurs plan to grow their brands. Learn this technique and give the north you are looking for, to your business.

SMART Goals?

A “Smart” or SMART goal is clearly differentiated by the scientific character it gives to your goals as an entrepreneur. But don't be scared! No matter where in the growth process your company goes, every entrepreneur can execute them with relative ease. How?

Everything lies in the correct application of the acronym SMART

(S) Specific

(M) Measurable

(A) Achievable

(R) Relevant

(T) Temporary

SMART methodology

Before we associated these kinds of objectives with the scientific method. That's because the purpose of this technique is for you to approach your business problems in a systematic way .

      STEP 1: (S) Specific

If you have already defined the problem then it is time to define what exactly you want to achieve . Don't try to cover all the topics at once, be as specific as possible.

Imagine that you want to improve the quality of a product or service that you offer. "Improve" is a term that is good to start with, but is still very ambiguous for one purpose. You must define what and how you want to frame this "improvement".

      STEP 2: (M) Measurable

If you already know what you specifically hope to achieve, then think about how you are going to quantify the result you get. If what you hope to change is the feeling of satisfaction of your client, how could you know if you have caused the impact you are looking for?

A tool that has served many entrepreneurs is doing online surveys, or forums through their social networks. So they can know first-hand the acceptance of a certain product or service. The point is: set parameters to express the results numerically .

      STEP 3: (A) Achievable

You must be realistic and contemplate your achievements within the existing conditions. It is not advisable to base objectives on assumptions that are very far from the assessment you have of your company as of today. Define what resources you will invest and establish a margin of safety to protect your other investments.

      STEP 4: (R) Relevant

You will surely have the general objectives of your business well established. For this reason, an objective is "Relevant" when it directly affects the fulfillment of the most important slogans of your company.

      STEP 5: (T) Temporary

Set a reasonable time to evaluate. If you don't set a time to start and finish your goal, you are working on nothing and any results you get will be unrealistic.

Logically, you will have to internalize that you will not always get the results you expect in the term you expect, but having a reference time will help you better measure any additional variables.

It begins now with the application of this methodology. Impose order and structure to your business model. Do not bet on chance, but on systematic progress, giving your goals your own intelligence.

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