The design of a webinar can be a complicated task, especially if you do not have the necessary tools to carry it out. However, there is a lot of information about it, which will allow you to design a successful webinar for your marketing strategy.
To begin with, you must be clear that a webinar is a kind of
conference or seminar that is taught online. It has become a highly effective
marketing strategy .
Putting it into practice will allow you to spread the
benefits of your products or services, but how do you design your webinar? howtoincreasedomainauthority
Steps to follow to design a successful webinar for your marketing strategy
In order for you to design your webinar and obtain the best
results, follow the steps that we will describe below to design a successful
webinar for your marketing strategy .
1st Stage: 3 or 4 weeks before the webinar
1. The first
thing you should do is select a topic . To do this, be clear about your
audience and who will attend. Research what would be an interesting topic for
them and which in turn could bring you good results.
2. Then,
among all the topics that arise, choose one and assign it an attractive title ,
also select who will be the moderator, it can be one or more experts, fans of
the topic or teachers, etc.
3. Determine
a date to broadcast your webinar, we suggest that it be between Tuesday,
Wednesday or Thursday of the week.
4. Next,
select a platform for the webinar broadcast . Making sure it allows you to have
a registration URL.
5. In order
to facilitate the registration of your attendees, create a landing page . This
way you will detail the information of the event and you will be able to manage
the database for the lead nurturing.
6. At least
4 weeks before the scheduled date, run an advertising campaign for the webinar.
Include posts on your blog, infographics for social networks, graphics, videos,
and email marketing. Also, advertising on Facebook, LinkedIn or Twitter.
7. A week
before, prepare your presentation, make a script with all the points to be
discussed and rehearse.
8. A day
before, organize the room from where you will broadcast the webinar and make
sure you have everything you need for it.
2nd. Stage: During the webinar transmission day
1. Check
your internet connections to make sure there are no interruptions.
2. You can
send emails with the webinar link to your attendees one hour before the
broadcast.
3. To give
seriousness to the event, it starts at the appointed time.
4. Communicate
with your audience by posting comments on the page and answering their
questions. Have someone behind the camera to help you.
5. At the
end, he thanks the participants for their attendance and gives the last
indications.
3rd. Stage: After your webinar broadcast
1. Send them
emails with the link of the presentation posted on YouTube or with the slides.
2. Also by
email, send a free form to find out what your attendees think of the webinar.
Finally, the important thing is that you design your webinar
in such a way that your leads can have an unforgettable experience.
They should feel comfortable and well served with a dynamic
presentation that includes videos, images, graphics and more. Do not forget to
incorporate your logo and colors of your brand into the webinar, so they will
recognize it more.